Author: scott@aries711.com

Not every great sales training moment happens in a conference room. I remember the time I tried to run a quick “role play drill” with my team in the parking lot at 7:30 a.m.—half the group had coffee spills on their shoes, and the other half were still waking up, but everyone left that impromptu…

Let me take you back to my first summer on the job: sweat soaking through my uniform, clipboard in hand, sitting across from a homeowner who seemed more interested in their phone than my pitch. The ‘secret’ to sales, I’d been told, was tenacity. But sheer persistence didn’t guarantee trust—or a signed contract. Over the…

A confession: I once spent a whole Saturday writing postcards for an HVAC neighbor, convinced direct mail was as old-fashioned as pocket protectors. Turns out, he landed a huge client from that batch – and I got paid in pizza. In the scramble for HVAC leads, every classic (and quirky) tactic deserves a second look.…

It was a Tuesday when I nearly lost a sale because I forgot to send a follow-up meme – yes, a meme. Before you laugh, let me ask: how many times have you let a lead slip away because your follow-up was bland, late, or forgotten? In the wild world of HVAC sales, it’s the…

If you’ve ever been shipped off to a sales event—maybe with visions of hotel minibars and half-day seminars in mind—this post is for you. I’ve spent enough time around HVAC sales training events (and, yes, the infamous hotel bar) to know what really happens behind the glossy brochures. Spoiler: what you do after hours often…

Ever wonder why some people seem to leap from milestone to milestone while others stumble at every turn? Let me take you back to the time I almost quit sales in the middle of a rain-drenched Tuesday in November. My shoes were soaked, my phone wouldn’t stop buzzing with bad news, and I questioned if…

Ever think you’ve hit an invisible ceiling with your HVAC sales game? I sure have. Years ago, after another stubborn month stuck at a 30% closing rate, I sat at my kitchen table doodling on a $13 whiteboard, questioning whether I needed a mentor or just a miracle. That moment led me to discover the…

Ever had a customer hit you with a price objection and felt that awkward ‘uh-oh’ moment? You’re not alone—I still remember the first time it happened to me, sweating in a Stockton attic with a client frowning at my quote. Turns out, how you respond shapes everything—not just the sale, but your reputation as an…

Let’s be honest: no HVAC sales script can prepare you for the moment when a client folds their arms and says, ‘Let me think about it.’ I still remember the first time I froze when asked about price. The living room felt smaller. My voice, thinner. But sitting there, sweat beading, I learned the real…

When it comes to mastering HVAC sales, there’s no better resource than HVAC Technician Sales Secrets—the largest free library of HVAC sales training videos online. Hosted by HVAC sales expert Scott Sylvan Bell, this channel features more than 1,100 videos designed specifically to help HVAC technicians, comfort advisors, and service professionals boost their closing rates,…