Author: scott@aries711.com

Picture this: You’re a seasoned HVAC technician or sales rep, and despite the sweat and long hours, you’ve hit an invisible ceiling in your progress. It happened to me after my tenth year in the game—I realized technical skills alone wouldn’t take me further. That’s when the world of sales coaching entered my radar, and…

I’ll never forget the time I watched a well-intentioned technician pitch a service as he led a client across the lobby—back turned, voice trailing behind, customer struggling to keep up. It was like watching someone try to teach salsa dancing through a locked door. Weird analogy? Maybe. But you get the point: the message just…

About a decade ago, I sat in a cramped conference room, lukewarm coffee in hand, watching a supposed ‘top closer’ tank a role play so badly I wondered if I’d accidentally wandered into improv night. We’ve all been there: admiring the stars in our sales team, then feeling a strange twist of doubt as their…

On my first week as a rookie HVAC tech, I made the classic mistake: I poured my energy into mastering equipment specs, only to find customers cared more about what others said about me. Flash forward—standing on a Maui overlook, it hit me: You can tower over your competition simply by asking for, and earning,…

I’ll let you in on a little secret from the world of high-performing sales teams—success isn’t just about quotas, clever pitches, or even the best product lineup. In fact, it sometimes starts with something as simple (and overlooked) as blocking off your vacation time. Years ago, I learned this the hard way when I delayed…

Ever been tempted to fudge the truth on a job? I’ll admit, there was one sticky summer in Sacramento where I was sweating more over a sales call than the unit I was meant to repair. In the HVAC world, quick fixes and workarounds are everywhere – but so is the temptation to overexplain, mislead,…

Let me admit something upfront: I’m not immune to the siren song of fixing things myself. I’ve wrangled with everything from a squeaky bathroom floor to full-blown HVAC installs. And while some attempts go off without a hitch, others? Cue the frantic hardware store runs and the colorful curses. These days, having worked both sides…

Confession time: When I started in sales, I assumed wisdom came in expensive suits, not mullets and muscle cars. But a lazy Sunday with ‘Joe Dirt’ changed my mind—and honestly, taught me more about resilience, hope, and content strategy than half a dozen business books. Whether you’re knee-deep in a sales slump or just in…

You ever leave a meeting feeling like you just auditioned for a game show, rapid-firing questions at your prospect but leaving them more exhausted than enlightened? I’ve definitely been there. Years ago, I thought more questions meant better discovery and bigger deals. Turns out, I was building walls instead of bridges. In this post, let’s…

Finding the right HVAC sales training expert can transform your technicians from service providers into trusted advisors who consistently close more sales. Whether you’re looking to boost residential service agreements or navigate complex commercial deals, the right coach makes all the difference. If you want to find an HVAC Sales Training Expert, this guide is…