Author: scott@aries711.com

I once splurged on a ‘miracle’ sales webinar that promised to turn me into the next big closer. Spoiler: my steak dinner was juicier than those results. If you’re in HVAC, sales, or just about any technical office, you know the hunt for a great sales coach is as much about avoiding the duds as…

Picture this: You’re sitting in a Hawaiian breeze, but all you can think about is the hum of an air conditioner—because comfort has become a modern addiction. I once turned down a cushy offer in Florida because my heart wasn’t in sales, not because the paycheck wasn’t tempting (it was!). The world of HVAC in…

I remember my first big sales call in HVAC: It was the hottest day on record, and the homeowner was already sweating—with worry about the bill, not the heat. That’s when I realized,”selling” in this industry is about more than making a pitch. It’s about empathy, clear communication, and reading the room (sometimes literally). If…

Let me grab you by the toolbelt and take you back to the summer I almost fainted in a 120°F attic inspecting an air conditioner. If you’d told me then that sweating through my work shirt would lead to job security—and, trust me, some really good stories—I’d have laughed and handed you a bottle of…

Ever feel like your brain is screaming ‘speed up!’ during a sales call? I’ve been there—picture this: stuck in Hawaiian traffic, itching to get ahead, only to realize rushing gets me nowhere fast (in both sales and life). In the world of HVAC sales, the urge to close quickly can backfire spectacularly. Today, let’s dive…

Let me paint you a picture: years ago, I was knee-deep in Sacramento heat, kneeling next to an ancient AC unit that rattled like a maraca. The homeowner eyed me like I was about to sell him snake oil. I was new, nervous, and desperately clutching my script. Spoiler—he said no. But that sweaty afternoon…

Ever caught yourself diving into yet another HVAC sales training video, wondering why the best stuff doesn’t always come with a price tag? I once recorded content in the middle of a delayed flight, phone in hand, just to capture a story while it was still real. Turns out, those unplanned moments are where the…

Let me tell you about the first time I sold a top-of-the-line furnace, swore the install would be flawless—then, hours later, faced a phone call from an installer confused about every detail. Humbling, right? If you’ve ever promised the moon during an HVAC sales call and then prayed your install team delivered, you’re not alone.…

Let’s be honest, nobody likes the first bite of a cold sandwich—or the first five minutes of a new habit. I still remember the awkwardness the first time I tried to fix my air conditioning unit—sweat trickling down as I fumbled with unfamiliar tools, counting down the seconds until I could just walk away. But…

Let me set the scene: You’re sitting on a sunlit patio in Kona, Hawaii, sipping coffee while fielding a frantic call from an HVAC company owner worried about the looming shoulder season. Been there! If you’ve ever wondered why your sales numbers (and not-so-coincidentally, your marketing costs) are rollercoastering, you’ll want to hear the salty,…