Author: scott@aries711.com

Picture this: you’re climbing into an attic for a routine system check, pondering the big question—what will the next five years look like for your trade? In a world racing toward AI, automation, and energy efficiency, being ahead isn’t just an option, it’s survival. I’ve distilled seven game-changing insights that will help you not just…

In life and HVAC sales, the unspoken rule about what not to share can make or break your career. Early in mine, I learned that trust, once lost, is almost impossible to regain. A surprising story about an eight-figure client taught me the delicate balance between openness and discretion. This blog dives into why ‘kissing…

Imagine this: You’re an HVAC technician, known locally not just for fixing air conditioners but for your engaging social media presence. You get called first—not because you’re the cheapest but because your content made you the go-to expert in your community. This blog will walk you through the unexpected journey of becoming a niche celebrity…

Have you ever wondered why sometimes the leads you pay so much for don’t turn into sales? That’s because even skilled HVAC technicians may lack sales training. Imagine a technician walking into a homeowner’s house fully prepared not just to fix the AC but to communicate clearly, understand customer needs, and close deals naturally. Who…

Have you ever felt stuck reciting the same sales script, wishing it sounded more natural? When I first started in HVAC sales, I felt the same way—like a robot repeating lines without connection. This blog unpacks how mastering your sales script through practice and ownership transforms your sales approach and closes more deals. You have…

When I first stepped into the world of HVAC sales, understanding how heating and air systems worked felt like decoding a new language. It wasn’t just about tech specs; it was about connecting with customers in a way that made them say, ‘I get it.’ Today, you’ll discover seven unconventional yet practical ways to master…

Imagine stepping into HVAC sales without knowing where to begin, but with a burning desire to earn six figures. I’ve been where you are – uncertain yet eager, having worked the trenches as a technician, trainer, and sales manager. Let’s unpack the practical steps, insider tips, and real-world truths about landing that HVAC sales job…

Ever found yourself wondering if AI scripts make content better or just more robotic? I recently got asked if I use AI scripting in my content creation, and it sparked some real reflections. As someone who’s shifted from sunny Hawaii to snowy South Lake Tahoe, the change was stark—much like the difference between cold, polished…

You know that sinking feeling when a deal falls through or a trusted contact lets you down? As an HVAC sales professional, I’ve been there too—times when promises shattered and momentum stalled. But here’s the twist: mental toughness isn’t just about enduring setbacks; it’s about transforming those setbacks into stepping stones for success. Let’s explore…

Ever been caught off-guard when a potential HVAC client asks what you think of a competitor? I’ve been there — a seasoned sales pro who’s witnessed many lost deals from a careless reply. What you say next can make or break the trust a buyer places in you. Let’s explore five distinct ways to answer…